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AP Investigative report: A look into vaccine misinformation industry

The couple in the website videos could be hawking any number of products.

“You’re going to love owning the platinum package,” Charlene Bollinger tells viewers, as a picture of a DVD set, booklets and other products flashes on screen. Her husband, Ty, promises a “director’s cut edition,” and over 100 hours of additional footage.

Click the orange button, his wife says, “to join in the fight for health freedom” — or more specifically, to pay $199 to $499 for the Bollingers’ video series, “The Truth About Vaccines 2020.”

The Bollingers are part of an ecosystem of for-profit companies, nonprofit groups, YouTube channels and other social media accounts that stoke fear and distrust of COVID-19 vaccines, resorting to what medical experts say is often misleading and false information.

An investigation by The Associated Press has found that the couple work closely with others prominent in the anti-vaccine movement — including Robert F. Kennedy Jr. and his Children’s Health Defense — to drive sales through affiliate marketing relationships.

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Analysis: Vaccine Skepticism is More Than a Lack of Knowledge Problem. It’s Actually About Gut Beliefs.

For years, scientists and doctors have treated vaccine skepticism as a knowledge problem. If patients were hesitant to get vaccinated, the thinking went, they simply needed more information.

But as public health officials now work to convince Americans to get Covid-19 vaccines as quickly as possible, new social science research suggests that a set of deeply held beliefs is at the heart of many people’s resistance, complicating efforts to bring the coronavirus pandemic under control.

“The instinct from the medical community was, ‘If only we could educate them,’” said Dr. Saad Omer, director of the Yale Institute for Global Health, who studies vaccine skepticism. “It was patronizing and, as it turns out, not true.”

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Fearmongering and disinformation vaccine stories continue to spread Online

The odds of dying after getting a COVID-19 vaccine are virtually nonexistent.

According to recent data from the Centers For Disease Control and Prevention, you're three times more likely to get struck by lightning.

But you might not know that from looking at your social media feed.

A new NPR analysis finds that articles connecting vaccines and death have been among the most highly engaged with content online this year, going viral in a way that could hinder people's ability to judge the true risk in getting a shot.

The findings also illustrate a broader trend in online misinformation: With social media platforms making more of an effort to take down patently false health claims, bad actors are turning to cherry-picked truths to drive misleading narratives.

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